{"id":1061,"date":"2023-02-08T13:29:56","date_gmt":"2023-02-08T04:29:56","guid":{"rendered":"https:\/\/fbiznews.com\/?p=1061"},"modified":"2023-02-08T13:29:57","modified_gmt":"2023-02-08T04:29:57","slug":"2023%eb%85%84-%eb%8c%80%ed%95%99%ec%83%9d%eb%93%a4%ec%9d%b4-%ea%b0%80%ec%9e%a5-%eb%a7%8e%ec%9d%b4-%ea%b5%ac%eb%8f%85%ed%95%98%eb%8a%94-%eb%a9%a4%eb%b2%84%ec%8b%ad%ec%9d%80","status":"publish","type":"post","link":"https:\/\/fbiznews.com\/?p=1061","title":{"rendered":"2023\ub144 \ub300\ud559\uc0dd\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \uad6c\ub3c5\ud558\ub294 \uba64\ubc84\uc2ed\uc740?"},"content":{"rendered":"\n<p>\ud32c\ub370\ubbf9\uc73c\ub85c \uc628\ub77c\uc778 \uad6c\ub3c5\uacbd\uc81c\uc758 \ubd80\uc0c1\uacfc \ub354\ubd88\uc5b4 \ub2e4\uc591\ud55c \uba64\ubc84\uc2ed \uc0ac\uc6a9\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud55c \uc2dc\uc810\uc5d0\uc11c \ub300\ud559\uc0dd\ub4e4\uc774 \uac00\uc7a5 \uc120\ud638\ud558\ub294 \uba64\ubc84\uc2ed\uc5d0 \ub300\ud55c \uc870\uc0ac\uac00 \ubc1c\ud45c\ub418\uc5c8\ub2e4.<\/p>\n\n\n\n<p>\ud55c\uad6d\ud540\ud14c\ud06c\uc5f0\uad6c\ud68c\uc640 \uc5ec\uc758\ub3c4\uc544\uce74\ub370\ubbf8, \uc11c\uc6b8Book&amp;Contents Fair\ub294 \uc9c0\ub09c 2\uc6d4 1\uc77c\ubd80\ud130 7\uc77c\uae4c\uc9c0 \uc77c\uc8fc\uc77c\uac04 \uc57d 2,000\uba85\uc758 \ub300\ud559\uc0dd\uc744 \ub300\uc0c1\uc73c\ub85c \ub300\ud559\uc0dd\ud65c\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uad6c\ub3c5\ud558\ub294 \uba64\ubc84\uc2ed\uc5d0 \ub300\ud574 \uc870\uc0ac\ud558\uace0 \uc624\ub298 \uadf8 \uacb0\uacfc\ub97c \ubc1c\ud45c\ud558\uc600\ub2e4.<\/p>\n\n\n\n<p>\uc870\uc0ac\ub294 \uba64\ubc84\uc2ed \ubd84\uc57c\ubcc4\ub85c \uc9c4\ud589\ub418\uc5c8\ub294\ub370, \ud504\ub85c\uadf8\ub7a8 \ucf58\ud150\uce20\uc758 \uad6c\ub3c5\uc73c\ub85c \uc778\uae30\ub97c \ub04c\uace0 \uc788\ub294 OTT \ubd84\uc57c\uc5d0\uc11c\ub294 \ub137\ud50c\ub9ad\uc2a4\ub97c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\uc5c8\ub2e4(80%). OTT\ub294 \uacf5\uc720\uacc4\uc815\uc744 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uad00\uacc4\ub85c \ubcf5\uc218\uc751\ub2f5\uc744 \ucc44\ud0dd\ud588\ub294\ub370, 2022\ub144 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \ud658\uc2b9\uc5f0\uc560\ub85c MZ\uc138\ub300\ub97c \ud640\ub9b0 \ud2f0\ube59(28%)\uacfc \ub514\uc988\ub2c8\ud50c\ub7ec\uc2a4(27%)\uac00 \uadf8 \ub2e4\uc74c\uc73c\ub85c \ub9ce\uc740 \uc751\ub2f5\uc744 \uae30\ub85d\ud588\ub2e4.<\/p>\n\n\n\n<p>\ucf54\ub85c\ub098 \ud655\uc0b0 \uc774\ud6c4\ub85c \uc99d\uac00\ud55c \uc628\ub77c\uc778 \uc1fc\ud551 \uba64\ubc84\uc2ed \uc911\uc5d0\uc11c \ub300\ud559\uc0dd\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uad6c\ub3c5 \uba64\ubc84\uc2ed\uc740 \ucfe0\ud321\uc640\uc6b0 \uc600\ub2e4(60%). \ub124\uc774\ubc84 \ud50c\ub7ec\uc2a4 \uba64\ubc84\uc2ed\uc740 \uc57d40%\uc758 \uc751\ub2f5\uc744 \uae30\ub85d\ud558\uc5ec \uadf8 \ub4a4\ub97c \uc774\uc5c8\ub294\ub370, \ub2e4\ub978 \uc1fc\ud551\uc5d0 \ube44\ud574\uc11c \uc774 \ub450 \uac00\uc9c0 \uc1fc\ud551 \uba64\ubc84\uc2ed\uc774 \uc555\ub3c4\uc801\uc73c\ub85c \ub9ce\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\uc5c8\ub2e4. \ud604\uc7ac \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\ub97c \ub300\ud45c\ud558\ub294 \ucfe0\ud321\uacfc \uac80\uc0c9\uc5d0\uc11c \ucee4\uba38\uc2a4\ub85c \ud575\uc2ec\uac00\uce58\ub97c \uc804\ud658\ud55c \ub124\uc774\ubc84\uc758 \ub9de\ub300\uacb0\uc740 \uc77c\ub2e8 \ucfe0\ud321\uc774 MZ\uc138\ub300\uc758 \ub9c8\uc74c\uc744 \ud640\ub9b0 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n\n\n<p>\ud559\uc0dd\ub4e4\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \ucc45\uacfc \uad50\uc7ac \uad6c\ub9e4\uc640 \uad00\ub828\ud574\uc11c\ub294 \uc804\uacf5\uc11c\uc801 \ud560\uc778\uad6c\ub9e4\uac00 \uac00\ub2a5\ud55c \uc778\uc2a4\ud0c0\uce74\ub4dc \uba64\ubc84\uc2ed(48%)\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc778\uc2a4\ud0c0\ud398\uc774\uac00 \uc9c0\ub09c\ud574 12\uc6d4 \ub860\uce6d\ud55c \uad6c\ub3c5\uc11c\ube44\uc2a4\uc778 \uc778\uc2a4\ud0c0\uce74\ub4dc \uba64\ubc84\uc2ed\uc740 \ub300\ud559\uc744 \ub2e4\ub2c8\ub294 \ub3d9\uc548 \uc804\uacf5\ucc45\uc744 20% \ud560\uc778\ub41c \uac00\uaca9\uc73c\ub85c \uad6c\ub9e4\ud560 \uc218 \uc788\ub2e4. \uc774\ubbf8 \ubcf4\ud5d8\uc5f0\uc218\uc6d0\uacfc \uc740\ud589\uad8c, \ud154\ucf64, \uc5f0\uc138\ub300 \ucd1d\ud559\uc0dd\ud68c, \uc804\ubd81\ub300 \ucd1d\ud559\uc0dd\ud68c \ub4f1 \uc804\uad6d 40\uc5ec \ucd1d\ud559\uc0dd\ud68c\uc640 \uc81c\ud734\ud558\uc5ec \uc2e0\uc785\uc0dd \uc624\ud2f0\uc758 \uac00\uc7a5 \ud56b\ud55c \ud2b8\ub80c\ub4dc\uac00 \ub418\uc5c8\ub2e4. \ub4a4\ub97c \uc774\uc5b4 YES24 \ubd81\ud074\ub7fd(45%)\uc774 \uc120\uc815\ub418\uc5c8\ub294\ub370, \ub300\ud559\uc0dd\ub4e4\uc774 \uc8fc\ub85c \uc77c\ubc18\uc11c\uc801 \uad6c\ub9e4\uc5d0 \uc774\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n\n\n<p>\ub300\ud559\uc0dd\ub4e4\uc774 \uc77c\uc0c1\uc5d0\uc11c \uac00\uc7a5 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\uc720\ud29c\ube0c\ud504\ub9ac\ubbf8\uc5c4\uacfc \ub514\uc790\uc778 \ud504\ub85c\uadf8\ub7a8\uc778 \uc5b4\ub3c4\ube44 \uba64\ubc84\uc2ed(38.8%)\ub3c4 \ub9ce\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\uc5c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\ud559\uc0dd\ub4e4\uc758 \uba64\ubc84\uc2ed \uc0ac\uc6a9 \ud604\ud669\uc870\uc0ac\ub97c \ub2f4\ub2f9\ud55c \ud55c\uad6d\ud540\ud14c\ud06c\uc5f0\uad6c\ud68c \uad00\uacc4\uc790\ub294 \u201c\ub2e4\uc591\ud55c \uae30\uc220\uc801\ud601\uc2e0\uc774\ub098 \ucd5c\uc2e0 \uc0dd\ud65c \ud2b8\ub80c\ub4dc\ub97c \uc774\uc5b4\uac00\ub294 \uacf3\uc740 \ub300\ud559\uc774\ub2e4. \uc774\ubc88 \uc870\uc0ac\ub294 \ub300\ud559\uc0dd\ub4e4 \uc18d\uc5d0\uc11c \uad6c\ub3c5\uacfc \uba64\ubc84\uc2ed\uc774 \uc5b4\ub5bb\uac8c \ub098\ud0c0\ub098\ub294\uc9c0 \uadf8 \ud604\ud669\uc744 \uc0b4\ud3b4\ubcfc \uc218 \uc788\ub2e4\ub294 \uc758\ubbf8\uac00 \uc788\ub2e4\u201d\ub77c\uba70 \uc774\ud6c4\uc5d0\ub3c4 \uad6c\ub3c5\uacfc \uba64\ubc84\uc2ed \uc870\uc0ac\ub97c \ud1b5\ud574\uc11c 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